Download , by Pete Canalichio
Juni 01, 2014
Download , by Pete Canalichio
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, by Pete Canalichio
Download , by Pete Canalichio
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Product details
File Size: 4001 KB
Print Length: 352 pages
Publisher: Emerald Publishing Limited (February 12, 2018)
Publication Date: February 12, 2018
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B075QGKQWC
Text-to-Speech:
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Amazon Best Sellers Rank:
#667,828 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Pete Canalichio's book, Expand Grow Thrive was a revelation to me. I read it and enjoy it thoroughly, both for the information it provided, and the story telling approach taken, using real examples from people truly and the know about the subject matter.As the founder and CEO of a video and consumer products company dependent on establishing a brand, I thought I was well prepared. Great IP, solid financing and a smart team surely would make for smooth sailing. I found that the missing ingredient was a road map showing the best possible approach for success as well as the pitfalls of this intricate business.If I had read and utilized anything as effective as Mr. Canalichio's book it would have saved me a great deal of time and money.Expand Grow Thrive may well prove to become the bible for the licensing business.Gino Frye CEO PEG INC
Expand, Grow, Thrive is truly a well written book that is extremely easy to follow, for those marketers that are interested in expanding or extending their brand. Pete Canalichio structured this book in a way of instructing a business how to tactically evaluate themselves and their product to see if expanding or extending will be feasible for their business. The step-by-step instructions are easy to follow, and the examples will actually "reel you in." I highly recommend this book for any business that is looking to expand or extend their brand to another level. "A great Asset to my book collection."
This book is an amazing read and well worth the purchase. I can’t wait to start applying Pete’s LASSO method to all of my Brand Licensing ideas. He makes it so simple to comprehend and easy to implement if you have the right idea. Overall Expand Grow Thrive is a great book with lots of industry insight and informative interviews with brand licensing experts and corporate level execs of different companies and corporations to help you learn more on how to go about partnering with them on a brand licensing agreement.
Canalichio’s groundbreaking book fills the gap in the not so well understood world of brand licensing. His step by step LASSO process makes the book pragmatic, giving the reader ideas on how to implement brand licensing variations or take advantage of new opportunities, while real world stories add color bringing the book alive. Incredibly well researched, this is the first of its kind for brand licensing. It reminds me of Ed Nash’s 1980s classic, “Direct Marketing,†the groundbreaking bible for the “Chicago School†of advertising. Canalichio’s Expand Grow Thrive is an essential element to the library of any marketer or business development executive.
I've poured through quite a few books about brands and this one definitely stood out. I viewed it as a business plan for one's brand. Pete does a nice job of breaking down the components that qualify a brand as having significance in the marketplace. An excellent read. Definitely worth my time.
Expand, Grow, is truly a well written book that is extremely helpful, for those like me that we are artist and interested learning about branding. Easy to follow. I highly recommend this book
Expand, Grow, Thrive was used as my text book for my MBA Brand Management class. This book is written to inspire and take a fresh approach when reviewing your brand and overall business. The LASSO model presented in this book can be used by everyone from students to business owners.The rich content in Expand, Grow, Thrive allowed my class to dive into our assignments. Throughout the book, Mr. Canalichio did a fantastic job of incorporating real business stories that applied the LASSO model. These stories brought the concepts to life. Utilizing this book in the classroom, I was able to take the LASSO model and apply it to my selected brand. The tools in the book stimulated my thinking and encouraged me to develop new ways to generate growth.Overall, Expand, Grow, Thrive brought great value to me in the classroom and beyond. I would encourage integrating this book and the LASSO model into any Brand Management curriculum to inspire real world application.
As an Undergrad student looking to pursue a career in Marketing, Canalichio’s book, Expand, Grow, Thrive, was very insightful and understandable. I have to admit that in the beginning, I felt intimidated because I thought that it would be way out of my range of comprehension, but the author made it easy for me, as a beginner learner, to grasp the concepts and even apply it in the real world. Oh, and for those who think this book might be boring, YOUR WRONG. Canalichio somehow made a topic that could have been rather boring extremely interesting by including personal experiences, examples, and shocking information. I have to say, this book taught me a lot about what a brand is, how to use the LASSO method and LASSO algorithm to determine the brand’s optimality, and when, why, and how to brand license along with much more. So, I encourage anyone, even if you are not experienced in are of brand licensing or marketing to take a chance and read this book. You will not be disappointed. Enjoy.
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